Considered things for the British home.
WoodMire is an English-owned household brand. This is a short account of what we make, and why we make it the way we do.
BeginI What we believe
We believe the things you use every day should be made with care and considered in the details.
It is the one idea everything else here comes back to.
II How we choose
We would rather improve a good thing than put our name on an ordinary one.
Every WoodMire piece starts with something that already works well. Then we look closely at it, and ask where it could be better.
Sometimes that is the material. Sometimes it is a handle, a shape, or simply how it arrives at your door. It is slow work, and we think it shows.
What we look at
- Materials
- What it is made of, and whether it will last.
- Design
- How it looks on the side, and in your hand.
- Function
- How it actually behaves on an ordinary Tuesday.
- Packaging
- How it arrives, and what you keep from it.
III A few things, done properly
We are not trying to sell you everything.
A good household name is built slowly. We would rather do a small number of things very well than fill a catalogue with things we are only half sure of.
So the range grows one considered piece at a time, beginning in the kitchen.
- TodayThe kitchen, beginning with the air fryer
Reusable silicone liners, and steel scourers for the washing up.
- NextMore of the everyday kitchen
The small everyday things you reach for without thinking.
- In timePieces of our own
Signature ranges that WoodMire becomes known for, and the rest of the home after that.
IV An English brand
English-owned, and proud of it.
WoodMire is an English company, building a brand for British homes. That shapes the way we write, the way we look after you and the standard we hold ourselves to.
We work with makers we trust abroad, and we are open about it: every product page tells you where that piece is made.
V Made to be looked after
Looking after it is part of the product.
A thing made to last needs a little care to do it. Every WoodMire piece has its own care guide, written plainly and kept short enough to read with the box still open.
From the care card
Made for regular use, with a little care. Wash before first use, then clean in the dishwasher or by hand after use. Allow to cool before handling, and store clean and dry.